Privacy Policy

Privacy Policy

Effective Date: March 28, 2025

At TruFaceByGrace, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website https://trufacebygrace.com (the "Site") and use our services. This includes our email and SMS marketing programs, order fulfillment, and other services we offer.

1. Information We Collect

We collect personal information directly from you when you visit our Site, register for an account, make a purchase, subscribe to our marketing communications, or contact us. The types of personal information we collect include:

  • Contact Information: Name, email address, phone number, and shipping address.
  • Transaction Information: Order details, payment information (through secure payment gateways), and purchase history.
  • Device and Usage Information: IP address, browser type, operating system, and browsing behavior.
  • Cookies and Tracking Data: Data collected via cookies and similar technologies, including page views, search terms, and interaction with our ads.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders.
  • To send you promotional communications, including emails and SMS (such as product updates, sales, and abandoned cart reminders).
  • To improve the functionality of our website and enhance your shopping experience.
  • To comply with legal requirements and protect our rights.

By providing your information, you consent to the collection and use of your data for these purposes.

3. SMS Marketing Compliance

If you opt-in to receive SMS marketing communications, we will send you recurring automated messages, which may include abandoned cart reminders, promotional messages, and updates about new products or sales.

  • Opt-In: You agree to receive SMS marketing messages when you provide your phone number and opt-in during checkout, sign-up, or via text keyword (e.g., "JOIN").
  • Frequency: Message frequency may vary depending on promotions or product launches. For example, you may receive up to 5 messages per week.
  • Opt-Out: You can opt-out of SMS marketing at any time by replying “STOP” to any of our messages. After opting out, you will receive a confirmation message to confirm that you have been unsubscribed from further SMS communications.
  • Data Sharing: We do not sell, rent, or trade your phone number to third parties. We only share your phone number with our SMS service provider (Postscript) to send you the messages you’ve opted into. We may also share this data to comply with legal obligations or protect our rights.
  • Message and Data Rates: Standard message and data rates may apply depending on your carrier.

4. Email Marketing Compliance

By providing your email address, you consent to receive marketing emails from us. These emails may include promotions, product updates, and newsletters.

  • Opt-In: When you sign up for our newsletter or provide your email at checkout, you are agreeing to receive marketing emails.
  • Opt-Out: You can unsubscribe from our emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us at customerservice@trufacebygrace.com
  • Data Sharing: We do not share your email address with third parties for their marketing purposes. Your email is only shared with our email service provider (such as Klaviyo) to send marketing emails on our behalf.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect information about how you interact with our Site.

  • What Are Cookies? Cookies are small text files stored on your device that allow us to recognize your browser and collect data like your IP address, device information, and preferences.
  • Why We Use Cookies: Cookies help us improve the functionality of our website, remember items in your cart, personalize content, analyze site traffic, and serve targeted advertisements.
  • Managing Cookies: You can control cookies through your browser settings. However, if you disable cookies, some features of our website, such as keeping items in your shopping cart, may not work properly.
  • Third-Party Analytics: We use third-party analytics providers, such as Google Analytics, to help us understand how users interact with our website. These services may use cookies to collect and store information.

6. Data Sharing

We do not sell your personal information to third parties. However, we may share your data with trusted third-party service providers to facilitate our operations, including:

  • Payment processors (to process your payments securely).
  • Shipping carriers (to deliver your orders).
  • Marketing service providers (e.g., Klaviyo for email marketing and Postscript for SMS marketing).
  • Analytics providers (e.g., Google Analytics).

All third-party service providers are contractually obligated to keep your information confidential and use it only for the purpose of providing services to us.

7. Location-Based Services

We do not collect precise location data (e.g., GPS) via our website or SMS marketing. However, we may collect your IP address and shipping address to provide location-specific services, such as determining the appropriate language or currency for your shopping experience.

8. Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

You have the following rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.
  • Correction: You can request that we update or correct your personal information if it is inaccurate.
  • Deletion: You can request the deletion of your personal information, subject to certain legal limitations.
  • Opt-Out: You can unsubscribe from email marketing or SMS marketing at any time.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you by email or by posting an update on our website. The updated policy will be effective as of the date posted.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

TruFaceByGrace
Email: customerservice@trufacebygrace.com
Website: https://trufacebygrace.com